What is offset printing?

Offset printing is an older, more traditional method of bookmaking. Each set of pages needs to have four custom plates made for each of the four inks used in printing (cyan, magenta, yellow, and black). The press itself is the size of a small warehouse floor, and when the press is run, it does so one time. It’s not possible to go back and print a few extra books with offset. Nor is it possible to print a single completed proof book prior to the press run, like we can with digital printing. Learn more about the difference between on-demand and offset book printing.

Advantages of offset book printing

Unlike digital printing, offset printing becomes much more cost-effective as quantity goes up, provided you are printing a high enough number of books. Our minimum volume for offset printing is 750 copies for photo books. It’s a bit higher for trade books and magazines because it takes a higher volume to be cost-effective compared to digital printing. As you get into the thousands of books, you’ll see significant savings over our base retail prices—even past our very best digital pricing. Because each offset printing project is a custom job, quotes can take 5 to 10 business days.

The production and shipping time will be longer for an offset print run than a digital one. We have offset printers in both the United States and China. Orders from China will take around 12 weeks from start to finish, provided there are no changes to the files. Orders printed in the US will take 8-10 weeks. This translates to a longer wait, but the pricing will be the absolute best Blurb can offer on book printing.

Your offset printing guide

Offset printing is a bit more involved than using Blurb’s basic printing functions. This is where Blurb’s offset printing department becomes your secret book-printing weapon. Until recently, offset book printing was only available to professional printers making many thousands of books. Blurb makes it possible, and cost-effective, to print smaller runs.

We will consult with you to determine if offset printing is the right solution for your book. Then, we’ll start moving forward, getting pricing and files in place. We’ll handle all the technical details. We’ll deal with the offset printer directly, working with you to make sure your budget and timeline run smoothly. Right up to the delivery of all those new books.

Wondering whether offset printing is the right choice for you? Contact us today.